The 3 ways GIS (Geographic Information System) can benefit your business

Geospatial information systems allow an analysis of environmental, demographic, and topographic data, making them powerful decision-making tools for businesses and industries. Companies, industries, and consumers are able to make informed decisions using data intelligence from GIS applications.

GIS can be used to transform business processes. GIS allows you to visualise, create, analyse, and ultimately build better products for your customers based on the data.

Customer segmentation and GIS mapping

A GIS can be used in a variety of ways, including heat maps, category maps, and cluster maps. Geographic information systems gather information about customer habits and apply it to a map to display sales patterns.

For example, a retailer can collect an individual's address, phone number, or job location to determine where they are most likely to shop. Using this information, companies can determine where their customers come from (and where they're going).

In order to increase revenue, businesses can use this data to identify where they should market to and expand.

Logistics and supply chain

A company's success depends on effective logistics. Companies that use sophisticated supply chain solutions have profit levels that are 12 times higher than those that use less sophisticated methods.

Using GIS technology, companies can improve logistics, optimise delivery routes, and accelerate shipping times. Based on vehicle capabilities, street construction, and customer time windows, companies can change routes using GIS. Routes can also be changed based on weather conditions and other delays.

However, GIS is not limited to that. As well as helping businesses analyse markets, plan networks, deliver sales services and track assets, it also facilitates other business processes.

Asset management

By using GIS mapping, companies can predict when assets need to be replaced, make better use of them, and reduce maintenance costs.

By using GIS mapping, companies can predict when assets need to be replaced, make better use of them, and reduce maintenance costs. Companies can make better use of assets with GIS mapping, determine when they need to be replaced, and reduce maintenance costs.

Users can also view a map of company assets using GIS mapping. For example, a construction company that owns countless physical assets such as machinery equipment can mark down when and where certain assets were placed in the field. The map indicates the ageing of equipment as well as where maintenance checks are needed.

To know how GIS mapping can help your business