Effective Outdoor Advertising Through Location Intelligence
With Location Intelligence and Geographic Information Systems, businesses can gain valuable insights to enhance visibility and increase sales. In out-of-home advertising, a geocentric approach for measuring advertising impact can provide a number of insightful and accurate outcomes.
Here is a look at how OOH ecosystem is utilising location intelligence data
Gaining Market and Audience Insights:
By empowering the outdoor marketing ecosystem, location intelligence can help marketers understand which audiences can be reached at a specific location and when. There is much more to this data than mere age and demographics, such as sophisticated targeting criteria, behavior information, and much more.
Mobile Retargeting:
Combined with mobile advertising, OOH advertising can be a valuable tool for reaching individuals on the go. In this way, advertisers can re-target individuals who have seen outdoor advertisements with the same ad right on their mobile devices.
Creative Optimisation:
Location-based audience intelligence can also be used in various ways to optimise creative content. The optimisation can be done at very precise levels, such as displaying longer messages at standstills and displaying shorter messages when traffic is moving.
Location intelligence will continue to grow the industry and contribute to its success.
The Data Distillery by Spatial Distillery offers comprehensive and accurate data insights for your OOH business to identify the travel pattern and location of consumers and buyers in order to understand how they behave.
