What is Geocoding & Why do you need it?

Geocoding

Spatial Distilley is top service provider of Geocoding in Australia

What is geocoding?

Geocoding is a method of matching street addresses and coordinates. Geocoding is the process of converting a specific address into latitudinal or longitudinal coordinates. It provides an automated way to turn pairs of addresses and associated information into latitude & longitude data. Adding latitude and longitude data to your business data unlocks the power of location intelligence and GIS.

How can geocoding in Australia help your marketing?

Geocoding helps marketers to target areas & customers that are most useful for the product or service they are selling. Marketers can use geocoded information to reach out to potential customers in specific locations, allowing them to target audiences more effectively.

Geo-targeting is especially important when it comes to businesses conducting location-specific advertising campaigns, such as social media, direct mail, and account-based marketing.

If you are a telecommunications company, you can identify the customers and businesses that are within your coverage area for your product or service. If you are a retailer and you want to target loyalty card customers that are located within 15 minutes’ drive of a new store, geocoding your customer data is the building block to answering these location-based business problems.

How can Geocoding help your business analytics?

Geocoding in Australia can help businesses make better decisions, improve marketing campaigns, and increase returns on investment (ROI).

Geocoding is an integral part of business analytics. For almost every company, one of the most important processes in business analytics or location intelligence is geocoding - or assigning locations to addresses for analysis.

Gmargin-bottom: 0px;eocoding can help businesses make better decisions, improve marketing campaigns, and increase the return on investments (ROI). Geocoding relies on algorithms to link each address with a location - be it latitude and longitude coordinates or an address. The geocoded data is then aggregated or compared in various ways to inform business or marketing decisions.

What is Reverse Geocoding?

Reverse geocoding is the process of turning a coordinate into an address. Reverse geocoding allows you to find the street name and number associated with a given point, for instance to display that information.

In conclusion

The bottom line is that businesses today can't do without geocoding if they want to get a competitive edge, find more customers, and undertake location analysis. A lot of the data on which decisions are based is incomplete or inaccurate. Using location data is critical in understanding the relationship between your business data and the real world.

Your business needs more reliable data to be able to make accurate decisions. Forward-thinking businesses can use geocoding technology for their benefit.

One of the most accurate geocoding software available today is Mapmaker Online. This platform allows you to automatically & accurately geocode data down to the exact latitude and longitude across the globe. The Spatial Distillery Company can recommend the best solution for your desktop, SaaS or enterprise API geocoding engine to meet your needs and budget.